WHO WE ARE
StiX & Paws was built from two lifelong constants: dogs and hockey.
From day one, dogs were always there, a steady presence. Unconditional. Grounding. Pure. They teach loyalty, patience, joy, and how to show up fully. Life without dogs never made sense, and never will.
Hockey came later, and hit just as hard.
No family background. No early coaching. No tradition passed down. Just a pair of cheap blades, a stick, a net, and something that clicked instantly. What started as curiosity turned into obsession. From the rink to the driveway, from mini sticks to late-night NHL replays, hockey became more than a sport, it became a teacher.
Hockey teaches things life doesn’t always explain well: discipline, accountability, grit, teamwork, respect and just as important, how to play. How to stay connected to that little kid who fell in love with the game in the first place. The one who showed up for fun, for curiosity, for the pure joy of it.
The people, the lessons, the locker rooms, the battles, the laughs, they leave a mark for life. But so does learning not to let that playful, hungry, wide-eyed part of yourself disappear.
StiX & Paws exists to honor both, the lessons that shape us, and the joy that keeps us human.
OUR JOURNEY
Like most real passions, this one came with highs, lessons, and a few regrets.
Hockey gave everything, but there’s always that feeling of leaving something on the table. Dreams laid to rest too early. “What ifs” that never fully go away. This brand is a way to keep that dream alive, and not by chasing the past, but by building something meaningful from it.
And just as important, by remembering why it mattered in the first place.
The fun. The obsession. The joy of showing up just to play.
By combining hockey with the love of dogs, StiX & Paws became more than apparel. It became a way to stay connected to the game, the lifestyle, and the values both worlds represent—grit and joy, discipline and play, responsibility and freedom.
This isn’t just about hats or tees.
It’s about identity.
It’s about community.
It’s about staying grounded while still moving forward and enjoying the ride while you do.
WHAT WE BELIEVE
Out of those experiences came a few things we believe deeply.
- Dogs make us better humans
- Hockey builds character
- Community matters more than clout
- Passion should be worn proudly
- The best brands feel lived in, not manufactured
StiX & Paws is for the people who grew up at the rink.
The ones who never stopped loving the game.
The ones who can’t imagine life without dogs by their side.
This is a lifestyle, not a trend.
OUR VISION
This is just the beginning.
Looking ahead, StiX & Paws is focused on building something bigger than a brand— something that keeps the game accessible, the community connected, and the joy alive.
- Showing up at hockey tournaments with our booth
- Partnering with dog shelters and supporting adoption efforts
- Making hockey more accessible, starting in Arizona, with a long-term goal of advocating for free public rinks
- Collaborating with pro, semi-pro, and collegiate teams
- Partnering with players and sponsoring ambassadors who embody what we stand for
- One day, hosting our own tournaments, combining hockey, community, and pet adoption
At the core of it all is connection — between people, the sport, and the dogs that keep us grounded.
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WELCOME TO STIX & PAWS
Love Dogs. Play Hockey.
This brand was built from real passion, real experiences, and real love for the two things that shaped a life. If it resonates with you, you’re already part of the community.
And we’re just getting started.
Note from the Founder
StiX & Paws is personal to me. It’s built from the things that shaped who I am — the game that taught me how to show up, and the dogs that taught me what loyalty really looks like.
This brand is about keeping the joy alive, staying connected to community, and never losing the part of yourself that fell in love with the game in the first place.
If this resonates with you, I’m glad you’re here.
- Brennan